Adsterra vs AdSense: which is the best for online earnings? In short, AdSense is the best, and Adsterra is a good alternative to Adsense.
Advertising is the best option for people to make money online. So, making money online through blogging and apps is possible with the help of advertising platforms like Adsterra and AdSense. From YouTube, you can just use AdSense.
Adsterra’s advantage is you can monetize your site in those categories which is not allowed by AdSense.
In this article, I will explain Adsterra vs AdSense and provide you with all the information. So that you make a good decision in choosing the right platform for you. Let’s know about everything right now.
What is Google AdSense?
Google AdSense is an advertising program which is developed by Google. It allows website owners and YouTubers to display targeted ads and generate revenue from ad clicks and views.
AdSense revenue is earned through pay-per-click (PPC) and pay-per-impression (CPM).
Google AdSense is more popular because of its huge network of advertisers, brand value, and ability to deliver highly relevant ads to the audience.
That’s why Google AdSense is the first choice for every website owner because of its reputation, global reach, and trust associated with the Google brand.
On YouTube, AdSense is the only ad network to make money online.
What is Adsterra?
The Adsterra advertising network is gaining popularity day by day. This is one of the best alternatives for Google AdSense.
Adsterra’s strength is its flexibility in the variety of ad formats. It is known for its versatility and innovative ad formats.
The good thing is that Adsterra allows those sites that are not allowed by AdSense. The Adsterra advertising network offers display banners, pop-ups, direct links, and more.
However, Adsterra is available for both publishers and advertisers.
Global Reach and Target of Adsterra vs AdSense
Regarding geography, both AdSense and Adsterra have a global presence. However, there are some differences between Adsterra and AdSense in terms of their reach.
AdSense has an extensive global reach because it is a Google platform. It serves ads to users worldwide. Also, it is allowed on multiple-language sites. So, everything is making it accessible to a wide range of publishers.
Adsterra also has a global reach. But it is popular in some countries, like Russia, India, and Indonesia. Its strong presence in these countries can be advantageous for publishers to target audiences in these areas.
Adsterra has a limited global reach, so its geography is not as good as Google AdSense.
We know that more reach and targeted ads generate good revenue.
AdSense has already captured global reach, and it is ideal for websites with international audiences.
On the other hand, Adsterra’s strength is its ability to support only specific regions. Adsterra is a solid choice for publishers who target only specific regional markets.
So, AdSense has a global reach, but Adsterra excels in certain regions. In conclusion, AdSense has an almost full global reach, but Adsterra can be more advantageous in specific regions.
Which is more popular? Adsterra or AdSense
AdSense has more popularity. It’s the first choice for almost every publisher due to its reliability, Google brand trust, high-quality ads, and high revenue.
On the other hand, Adsterra is not as universally recognized as AdSense. But, as an AdSense alternative, it is gaining popularity day by day because of its publisher-friendly approach, good revenue, and huge category support.
Here, AdSense wins. However, Adsterra has become a good competitor for AdSense. Adsterra provides CPM, CPA, CPI, and RevShare models, which help publishers gain good revenue.
What’s the minimum traffic requirement for both advertising platforms?
Before you use those platforms to start monetizing your website, you need to meet certain traffic requirements.
Adsterra requires a minimum of 5,000 monthly visitors. This threshold ensures that your website has a decent amount of traffic before you can start earning. However, they can only allow high-quality traffic. Bots or low-quality traffic don’t allow Adsterra.
The good thing is that Google AdSense doesn’t need to specify a minimum traffic requirement. However, they have some of Google’s policies. You must follow them before applying.
So, AdSense is more beginner-friendly in terms of traffic requirements, and Adsterra is for professionals.
Approval Requirement for Adsterra vs AdSense
Adsterra has an approval process, but it’s generally considered less stringent than AdSense. Remember, maintaining the quality of your website’s content is always important. So, if your site has a good amount of high-quality content, you have a higher chance of getting approved quickly.
Because of Google’s product and maintaining the best quality network, AdSense’s approval process has strict guidelines. Your website must meet Google’s policies, have original and valuable content, and provide a good user experience. You can see the AdSense YouTube playlist video before applying to your site.
Which website categories are supported?
The types of websites that these platforms support can significantly impact your decision.
AdSense allows only safe categories, which means it doesn’t allow adult and violent sites to monetize. However, it almost supports a wide range of website categories. Common categories are news, blogs, tech, e-commerce. By the way. all have strict policies regarding content quality and relevancy.
Adsterra is known for supporting more website categories. Its flexibility in supporting different website categories gives it an edge in this aspect. It also supports gambling and adult-content websites. This makes it suitable for any kind of publisher.
Extra read: Why is your website not ranking on Google?
Publisher List And Advertiser List
AdSense and Adsterra are both popular platforms for promoting ads on websites. AdSense has a huge network of high-profile publishers, while Adsterra has a growing community of publishers.
Adsterra works with over 14,000 publishers and 20,000 advertisers. On the other hand, AdSense is used by millions of publishers and advertisers.
Adsterra and AdSense have a wide range of publishers and advertisers on their networks. However, AdSense is generally considered to have a larger network of publishers and advertisers.
So, both platforms are a draw in this category.
Revenue Share Percentage
We can use an advertising network to make money online. And it is generated via revenue sharing.
So, a high percentage means it makes a standard amount of money. That’s why earnings are a crucial factor when choosing an advertising network.
AdSense revenue share percentage is 68%. This is a decent share of the ad revenue. However, Google’s AdSense revenue is shared between publishers for content ads and search ads, with publishers receiving 68% and 51%, respectively.
Adsterra provides competitive revenue share percentages. It almost shares 75% of revenue. Also, it can vary depending on the specific terms of your partnership.
Winner Details: Both Adsterra vs AdSense platforms offer competitive revenue share percentages. So it’s a tie in this category.
Ad Format and Quality of AdSterra vs AdSense
The types of ads and their quality are a matter of user experience and earnings.
Adsterra provides many ad formats. Those are:
- In the Display Ads section: banners, popunders, interstitials, native ads, in-page push ads, and social bar ads.
- In the Video Ads section, in-stream video ads and out-stream video ad formats are provided.
- It also has audio ads.
- Lastly, push notification ads
The quality of all ad formats is generally good, and all are focused on user engagement.
AdSense offers a variety of ad formats. Such as:
- Display ads like banners, responsive ads, and native ads.
- Video ads: In-stream video ads and out-stream video ads
- Search ads.
These Google AdSense ads are known for their high quality and relevance.
Adsterra and AdSense both have strict quality guidelines for the ads that are displayed on their networks. Both networks use a combination of human review and automated algorithms to detect and remove low-quality ads.
Overall, both Adsterra vs AdSense are reliable ad networks with a good reputation for ad quality. However, AdSense is generally considered to have a higher standard for ad quality than Adsterra.
The winning table for the ad types and quality of Adsterra vs AdSense
| Feature | Adsterra | AdSense |
|---|---|---|
| Ad types | Display, video, audio, and push notifications | Display, video, and search. |
| Ad Quality | Good | Excellent |
| Approval process | Easy | A little bit Hard |
| Ad Guidelines | Less strict | More strict |
Ad Formats and Design
The choice of ad formats impacts the website’s user experience. More ads and poorly designed ads are disturbing for users.
Here, Adsterra gives display banners, popunders, and direct links ad formats. All are good design. It allows you flexibility in choosing the most suitable format for your audience.
However, AdSense offers more ad formats. Those are responsive display ads, in-feed ads, in-article ads, and search bars. All ad formats are well-designed and you can also able to customize them.
In this section, the winner depends on your preference and the type of ad format that aligns with your website’s design and user experience. Both are given common ad formats with good design.
CPM and CPC Rates of Adsterra vs AdSense
CPC means earnings per click, and CPM means earnings per thousand impressions. CPM and CPC rates are the main factors in revenue generation. High CPM and CPC mean high revenue and more income.
In certain niches, Adsterra provides competitive rates as well, which has good potential for higher earnings. Also, AdSense offers competitive CPC and CPM rates. But they can vary depending on your website or YouTube niche and country audience.
Note: Country audiences are impacted here. If your site audiences are from top-level countries then your revenue rate has increased.
| Network | Average CPM | Average CPC |
|---|---|---|
| AdSense | $2 – $10 | $0.05 – $0.20 |
| Adsterra | $1 – $5 | $0.01 – $0.05 |
Above the table, AdSense has significantly higher average CPM and CPC rates than Adsterra. This is because AdSense has a larger network of advertisers and a more quality advertising network site.
However, it is important to note that the above table shows just average rates. Your actual CPM and CPC rates may be higher or lower, depending on the following factors:
- High-paying niches such as finance, health, and technology.
- Trend topics have higher CPM and CPC rates than others.
- Target the right audience. Advertisers pay for clicks from users who are likely to be interested in their products or services.
- Use high-quality ad formats like video ads and native ads.
- Optimize your website for ads and adjust the placement.
- Top-level countries audiences.
In conclusion, if you are looking for the highest possible CPM and CPC rates, AdSense is the better choice for you.
By the way, if you are rejected by AdSense for a site category that does not follow their guidelines, then Adsterra is a good option for you.
Ad Block Technology
Here, AdSense is a clear win. Google has robust technology to combat ad blockers. Which ensures that the ads are seen by the entire audience.
AdSense uses four types of ad block technology. These are cloaking, fingerprinting, anti-ad blocker scripts, and dynamic ad rendering.
Besides, Adsterra also has mechanisms to address ad blockers, but their effectiveness can vary. It uses three types of ad block technology. These are cloaking, fingerprinting, and anti-ad blocker scripts.
The ability to combat ad blockers can impact your revenue significantly. So, here, AdSense has a stronger track record of dealing with ad blockers and providing more consistent ad delivery.
Adsterra vs AdSense Payments and Earnings Report
Getting paid on time and having access to detailed earnings reports is the main role of all publishers.
Adsterra vs AdSense are both ad networking platforms that offer timely payments and provide detailed earnings reports with insights into revenue sources.
| Feature | Adsterra | AdSense |
|---|---|---|
| Payment schedule | Flexible (weekly/bi-weekly) | Monthly, on the 21st of the month, for the previous month’s earnings. |
| Minimum payout | $5 to $1000 | $100 |
| Payment methods | $5 = (WebMoney and Paxum) $100 = (PayPal, Bitcoin) $1000 = (Wire transfer) | Wire transfer, direct deposit, check, Western Union |
| Earnings potential | High | Medium |
AdSense is known for its consistency in payments. You just need to wait a long time to complete the $100 threshold.
If I talk about earning reports, both Adsterra vs AdSense provide publishers with detailed earnings reports. These reports show publishers how much money they have earned from each ad format and country.
This helps publishers optimize their ad campaigns and increase their earnings.
So, now the question may come: Adsterra vs AdSense Which ad network is better for you?
The answer depends on your specific needs and goals. If you are looking for an ad network with high revenue-sharing rates, some other category sites, and flexible payment options, then Adsterra is a good choice.
Otherwise, if you are looking for a more trusted ad network with a large network of advertisers, high ad quality, and more revenue then AdSense is a good choice for you.
Adsterra Vs AdSense: payment verification requirements
Adsterra and Adsense both need:
- Valid ID: A government-issued ID, such as a passport or driver’s license.
- Proof of address: A utility bill or bank statement that shows your current address.
- Tax information: your tax identification number (TIN), W-9 form (for Adsterra), and PayPal email address (for AdSense).
By the way, AdSense also needs some requirements. Those are:
- PIN verification: AdSense will send you a PIN code in the mail to the home address that you provided. You just need to enter the PIN to verify your account.
- Phone number verification: AdSense also asks you to verify your phone number by entering a code that is sent to your phone.
So, overall, the payment verification requirements for Adsterra and AdSense are similar. Both networks require you to provide a valid ID, proof of address, and payment information.
Note: When your account has been verified, you will be able to receive payments from both Adsterra and AdSense. Otherwise, you will not be able to receive any payment. All are staying on the holding stage.
Payment Security
AdSense has a brand value, which is Google. So, its robust security measures ensure the safety of your earnings.
However, Adsterra also provides good payment security. It may not have the same level of resources as Google. AdSense’s partnership with Google offers an additional layer of security.
Support System
Always responsive and helpful customer support can be a lifesaver when anyone is faced with some issues.
AdSense offers customer support via email and forums, with helpful resources to troubleshoot common problems.
Also, Adsterra provides customer support through email and a dedicated account manager for premium publishers.
| Feature | Adsterra | AdSense |
|---|---|---|
| Support channels | Live chat, email, and ticket system | Email, ticket system |
| 24/7 support | Yes | Yes |
| Dedicated support team for high-traffic publishers | Yes | No |
Which is best for beginners? Adsterra or AdSense?
For those just starting their journey in online monetization, choosing the right platform is tough. AdSense’s user-friendly interface and extensive resources make it a solid choice for beginners. On the other hand, Adsterra’s relatively simple approval process and variety of ad formats also make it beginner-friendly.
Let’s see the table:
| Feature | Adsterra | AdSense |
|---|---|---|
| Approval process | Medium | Easy |
| Ad guidelines | Stricter | Less strict |
| Ad formats | Wider range | More limited range |
| Payment schedule | More flexible | Less flexible |
| Pay rates | Competitive | Ad Guidelines |
| User-friendliness | Less user-friendly | More user-friendly |
| Revenue | Medium | High |
See? Overall, AdSense is the better choice for most beginners. It is easier to use, and it has a more forgiving approval process if your site meets properly with their guidelines.
However, Adsterra is also a good option for beginners who have been rejected by AdSense. So, both platforms are suitable for beginners.
It must be remembered that if your site has good-quality content and a good amount of traffic, then both ad network sites will be good for you.
If you ask me, then my recommendation is AdSense.
Final Word
In this Adsterra vs AdSense article, we see that AdSense is almost a winner in all sectors. Adsterra is mainly good for that website, which is not applicable to AdSense.
However, the right choice mainly depends on your specific needs, goals, and audience. AdSense is better for its popularity, global reach, and support. While Adsterra also gains popularity because of its flexibility, competitive rates, and ease of approval,
Before choosing Adsterra vs AdSense, first assess your website’s niche, traffic, and target audience. Then write quality content.
One more thing must be remembered: success in online advertising always depends on your content quality and audience engagement. So, if you go through it properly, you will earn handsome money from your website.